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Course summary

The digital marketer's primary role is to strategise, create, and execute digital campaigns across a range of online and social media platforms with the objective of acquiring, engaging, and retaining customers. Working as part of a team, the digital marketer takes on responsibilities for specific elements within the overall marketing plan or campaign. They follow marketing briefs and instructions to ensure the effective promotion of their company's services or products through platforms like Google, Facebook, and TikTok. A crucial aspect of the digital marketer's job is to determine which platforms will yield the most beneficial results for their clients while ensuring that the brand's messaging reaches the intended target audience. Data analysis plays a significant role in digital marketing, allowing marketers to understand customer behaviour on various media platforms. This data-driven approach helps marketers craft and deliver their messages in a way that maximises return on investment (ROI).

The learner journey

1. 14 months on-programme – This is when the individual will learn the skills, knowledge and behaviours which will support them for their End-Point Assessment. The learner could partake in a combination of activities, such as classroom based sessions, mentoring, shadowing, bespoke resources and off-site visits in order to support their learning and development. 

You will be required to spend at least six hours a week on off-the-job training in order to meet the course requirements.

2. Gateway – After the 14 months teaching and learning, you, your training provider and the learner will review the learners journey and decide whether it is the right time for the on-programme assessment.

3. End-Point Assessment – This is when your learner will need to demonstrate they have learnt the required knowledge, skills and behaviours, through an on demand knowledge test, a professional discussion, practical observation and business project.


Those with an annual wage bill of less than £3m do not pay the Apprenticeship Levy. Instead, 95% of each apprenticeship is funded by the government whilst a 5% investment is required by the employer to enhance the skills of their employee.

  • Employers are also be eligible for a £1000 incentive payment if the apprentice is aged 16–18.
  • Employers with less than 50 employees and where the apprentice is aged 16–18, the government will fund 100% of the apprentice and are eligible for a £1000 incentive payment.
  • Employers with those aged 19+ the government will continue to fund 95% of the apprenticeship programme whilst a 5% investment is required by the employer.

Businesses can manage this through the Apprenticeship Service online account.

Find out more

To learn additional information about this apprenticeship, you can explore our Course Sheet or Learner Journey.

Learning method

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