Course Content

Knowledge:

Understands the principles of coding; understands and can apply basic marketing principles; understands and can apply the customer lifecycle; understands the role of customer relationship marketing; understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly; understands the main components of digital and social media strategies; understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click, and understands how these can work together.

Behaviours:

Logical and creative thinking skills; analytical and problem-solving skills; ability to work independently and to take responsibility; can use own initiative; a thorough and organised approach; ability to work with a range of internal and external people; ability to communicate effectively in a variety of situations; ability to maintain a productive, professional and secure working environment.

Skills:

Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication; research: analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns; technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives; data: reviews, monitors and analyses online activity and provides recommendations and insights to others.

Downloadable content