Excellent customer service is critical to the ongoing success of any company, and it is vital for all staff to have an excellent understanding of the principles of customer service. The Level 3 Certificate in Principles of Customer Service is designed to provide you with the knowledge you need to enable you to work in a customer-focused industry. No matter whether you work in the private or public sector, with customers becoming more and more demanding, your ability to deal with customers and adapt to changing requirements and tastes is a key determinant of success. The qualification focuses on the effective use of communication in relation to customer service. It also considers the underlying principles of business, complaint resolution, customer retention and how to monitor the overall level of customer service provided.