Course Content


  • Digital marketing fundamental
  • Using social media and their platforms
  • Developing a social media strategy
  • Creating a social media campaign
  • Presentations and business blogs
  • Metrics and Analytics
  • Advertising on social
  • Reputation and risks of social media
  • Reports and optimisation
  • Principles of coding
  • Marketing principles
  • Preparation for EPA


You will work towards pass/merit/distinction. Differentiation may be achieved through a wide variety of assessment methods with promotion of your own choice. You will be completing learning style questionnaires to support you to match learning opportunities with your preferred method. This is designed to make learning easier, more effective and more engaging. A blended learning approach is taken for individuals consisting of a combination of face-to-face activities, online classrooms, digital tools and resources to deliver the best possible training solution.

Apprenticeship Trainers will adapt accordingly. Activities have been designed to stretch and challenge your learning. Specific training will be provided on command verbs to ensure you cover standards to the appropriate depth and breadth.


20% off-the-job training is anything that can help you gain new knowledge, skills and behaviours in your role. This programme is 14 months in duration.

Examples of off-the-job training:

  • Shadowing
  • Mentoring
  • Teaching and learning sessions with dedicated trainer
  • Self-study (time spent working on assessments/assignments)
  • Training on a new process or procedure
  • Team training and meetings
  • Visiting other companies

The EPA will test the entire programme:

  • Technical competencies
  • Technical knowledge and understanding
  • Underpinning skills, attitudes and behaviours
  • There's three sets of criteria on which the assessment and grading is made. The what, the how and the with whom.


    You may progress to a Level 4 Apprenticeships in Business, IT or Marketing. You could progress to further or higher education to undertake business, marketing and IT related qualifications, including level 4 higher qualifications, foundation degrees and full degrees. You could progress to higher level qualifications in management.

    You may choose to study for a professional qualification from the Institute of Direct and Digital Marketing or the Chartered Institute of Marketing.  Higher level job roles could include social media manager, online marketing manager, website content manager, online marketing coordinator, search marketing coordinator.

    To view Knowledge, Skills and Behaviours for this apprenticeship visit: Digital Marketer - Institute of Apprenticeships


Those with an annual wage bill of less than £3m do not pay the Apprenticeship Levy. Instead, 95% of each apprenticeship is funded by the government whilst a 5% investment is required by the employer to enhance the skills of their employee.

  • Employers are also be eligible for a £1000 incentive payment if the apprentice is aged 16 – 18.
  • Employers with less than 50 employees and where the apprentice is aged 16 – 18, the government will fund 100% of the apprentice and are eligible for a £1000 incentive payment.
  • Employers with those aged 19+ the government will continue to fund 95% of the apprenticeship programme whilst a 5% investment is required by the employer.

Businesses can manage this through the Apprenticeship Service online account.

Take a look at our Guide to Supporting Smaller Employers PDF.

For more information and guidance on this service then please get in touch with our team, who can give you further information.

Sign Up Here