Learners are introduced to key elements of digital marketing, tools, technologies and online opportunities. Learn how to elevate your social media marketing skills covering everything you need to know to build a successful social media strategy. From creating engaging content to expanding your reach and measuring ROI, you'll learn how to harness the power of social and digital technologies to increase brand awareness, attract new customers and partners, and develop meaningful relationships. Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more. The Google Analytics Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Developing and understanding how to become a competent content marketer, covering blogs, and developing short-term and long-term content. Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
What will I learn?
- Creating a business strategy that incorporates digital marketing
- The importance of having a website for your business
- Content marketing
- Search engine marketing (SEM)
- Search engine optimisation (SEO)
- Mobile optimisation
- Targeting local customers (a section that is aimed at companies with physical businesses)
- Email marketing
- Video content as a marketing tool
- Developing a social media strategy
- Creating a social media campaign
- Social media platforms
- Social media advertising
- Introducing Google Analytics
Eligibility
- Aged 19 or over at the start of your course
- Lived in the UK for at least 3 Years
- Have a National Insurance Number
- Based in Tees Valley or North of Tyne
