Course Content


Being able to write content for the correct audience and how it’s important to follow a brief to ensure that the brand is represented correctly across all platforms, work within a budget and ensure it fits with the brands marketing strategy.


Content planning and being able to respond to a brief, research ideas and be able to understand which media is appropriate for the clients’ needs, present and propose ideas in an effectively manner, obtain media assets for use within creation, understand the user experience to ensure content is focused on maximising engagement.


A passion for creating content for creative and digital media, an ability to work effectively both individually and collaboratively as part of a team, the ability to build and maintain positive relationships with customers. A strong work ethic and commitment in order to meet the standards required, be able to recognise and comply with equality and diversity in the workplace.

Downloadable content


Those with an annual wage bill of less than £3m do not pay the Apprenticeship Levy. Instead, 95% of each apprenticeship is funded by the government whilst a 5% investment is required by the employer to enhance the skills of their employee.

  • Employers are also be eligible for a £1000 incentive payment if the apprentice is aged 16 – 18.
  • Employers with less than 50 employees and where the apprentice is aged 16 – 18, the government will fund 100% of the apprentice and are eligible for a £1000 incentive payment.
  • Employers with those aged 19+ the government will continue to fund 95% of the apprenticeship programme whilst a 5% investment is required by the employer.

Businesses can manage this through the Apprenticeship Service online account.

Take a look at our Guide to Supporting Smaller Employers PDF.

For more information and guidance on this service then please get in touch with our team, who can give you further information.

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