Course Content

This course has been designed to help individuals take their first steps into a digital and IT career.

  • Building an online presence
  • How websites work
  • Planning and creating a strategy
  • How search engines work and the basics
  • Search Engine Marketing (SEM)
  • How to hit your target audience
  • The right social media channels for you
  • Understanding mobile web and mobile apps
  • Writing content for online audiences
  • Email marketing basics
  • Utilising video
  • What is web analytics?



  • Aged 19 or over at the start of your course
  • Lived in the UK for at least 3 Years
  • Have a National Insurance Number