Course Content

  • Digital promotion for business
  • Understanding search engine optimisation for business
  • Coordinating the use of digital media for business
  • Coordinating offline and digital media for business
  • Emergent digital techniques for business
  • Producing digital promotional content for business
  • Data protection and digital media for business
  • Measuring the effectiveness of digital promotional activity for business
  • Understanding social media
  • Email campaigns for business promotion
  • Mobile phone applications for business
  • Online reputation management
  • Using the internet to raise funds and outsource business functions


Successful candidates will be invited to attend an interview at one of our Academies.

Academy locations


The Old Exchange, Barnard Street, Darlington DL3 7DR